An illustration of the planet Earth shaped like a tiled, mosaic sphere, featuring diverse individual faces embedded within many of the square tiles.

International

Katie’s experience as a direct response television industry pioneer has grown dramatically with the rise of global purchasing power and acceptance of DRTV by consumers in the United States, Europe and Asia.
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As an example, Paint Zoom™ was not only a success for Ideal Living™, but also for our European partners who are experiencing success in the US with their products. Katie’s drive and perseverance led the team domestically and abroad to build a multi-pay offer structure, free premiums and the design of an upgraded model for the product portfolio. This campaign is rolling out and reaching unprecedented success.